We got together yesterday to discuss the new business we are going to start, it went quite well, we actually decided already what niche we are going to market in. We got the .com domain, with the main keyword inside.
The hosting is taken care of, so we can already move on to the actual design of the site, the e-book graphics and the copy later today.
I think the best markets are in health niche, because people actually need instant cures and are willing to get it fast, so we decided to also start marketing there. We talked about some of the possible continuity programs we can make and upsells as well. The niche almost seems perfect, but there is just no way to really know if it will convert.
In the beginning we are not going to have any product, we are just going to test the copy and the buy now clicks. Maybe we will put a signup form saying the product has been sold out and they can subscribe when it’s available again or something like that.
I should start working on the site design asap since we really want to get this started fast. We kind of have an idea to test 2 niches per month until we find one that converts. So we will try to drive as much traffic as humanly possible to the landing page in 14 days.
After that we will sit down and talk if the niche is worth marketing in and also start researching on the best product that we can actually offer and create for the market. As for my business, the traffic has increased again and I got another sale today so hopefully better times are at sight.
I still got some unique content to make for today, some social bookmarking left from yesterday and some blog posting for today as well. So probably with the first part of site design and the stuff I got to take care for my business I’m looking at least 4-5 hours of work. I just wanted to write on how we actually decided to start marketing in the niche we did. There are 3 rules we follow when choosing a niche.
1. First we are trying to focus on a niche where people are desperate for a cure. When people desperately need something like a cure, they are most likely to buy.
2. Since almost everything has already been tested and all niches have been explored for possible profits we start marketing only in niches where competition already exists. We DO NOT invent new niches and new markets. Now I’m not saying that can’t be profitable, I’m just saying we don’t want to waste our time with exploring and testing niches that we have no clue if they convert.
3. We don’t want to start marketing in any big niches, like for example just “weight loss”. We would for example start marketing in 3-4 four word niches depending on the traffic they have.
So we just simply go into google adwords keyword tool and do the research there, check the traffic, competition and all the good stuff.
That’s all for today
David
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